The search engines are also always watchful of what SEO companies are doing to get top rankings for their own clients. The search engine companies do not want search engine optimizers to unfairly manipulate the results and will therefore penalize websites that attempt to do so. Google has made recent changes to local search results. This change is reflected in the prominence of Google Maps on the first results page. Entire business models rapidly emerged to take advantage of this change and, just as quickly, Google has adapted its algorithms by tying together the importance of a SEO website design optimization combined with the optimization of the local Google Maps. Soon companies will not be able to appear only on the local maps without having a well-optimized SEO website design for Tampa, St. Pete, Sarasota, Orlando, FL or anywhere else.
Selecting your correct business category is considered to be the most important ranking factor in David Mihm’s 2013 Local Search Ranking Factors. Since Google’s recent update to the Places dashboard, they don’t accept categories that aren’t on their list. Choose carefully, as your primary category is likely the most important. Choose additional categories if they also describe what your business is, not what it does.
Local SEO marketing or local search optimization is the process of optimizing your owned properties to generate traffic from location based searching. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores. It is estimated that 43% of all Google, 25% of all Bing, and 25% of all Yahoo searches are location oriented (Chitika – via Search Engine Land). In June 2013, ComScore announced that approximately 40-50% of all mobile searches carried local intent.
Local SEO services offer a very targeted online marketing approach, (it’s not like dropping off brochures on front-porch steps or paying for an ad in a local newspaper that may or may not be seen by a potential customer that is actually interested in your products or services). Local SEO companies allows you to position your business on search engines and other digital marketing platforms so you’re seen by potential customers — on their terms.
Remember, if your business shows up in the search results, you have one shot to get that person to click on your link. Don’t blow it by wasting characters that won’t help convince a searcher you’re worth looking at.
Google wants you to use structured data markup because it helps their spiders better determine what your site content is about. Google even offers a Structured Data Testing Tool so you can check to see if your markup is properly implemented.
We aren’t just satisfied with only being on the first page of Google. We want to dominate the whole page. We have been successful at overtaking multiple first page top 5 results for many of the toughest searches.
Our local SEO company has helped hundreds of contractors achieve outstanding search engine placement and turn those many organic rankings into traffic and qualified leads. We all know that qualified leads equal new business.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers, by working with a local SEO company, of which there are a growing amount of.
Have a blog on your site. Seriously. You may not be a great writer, but people will appreciate your honesty and realness. You may not think you have anything to say, but if you’re expert at your work you likely know more than you realize. Plan to post very brief updates on your blog about each type of service you do. Why do you do things in a certain way? What are special issues you face in your region for your type of work? What makes your work special compared to other providers? Also, mention in the blog posts about important events happening in your area. Is there a town festival coming up? A holiday? Blog regularly and it will result in augmenting your rankings.
If your local SEO campaign doesn’t generate enough new leads to hep you reach your goals, give us a call. Let’s talk about how we can develop the right Internet marketing and SEO strategy to get you on the track to generating cost effective local leads from your website.
Companies that offer “bulk link building” services – These are all over the internet. You can buy 2000 links on Fiverr.com for $5 or $10. DON’T DO THIS for your company website. Doing so will likely not get you any results and may result in your getting worse rankings.
Your content can also be found by search engines and appear high in the search results local cities/towns, reaching potential customers through social media which you would never have reached yourself.
We believe a reputable online marketing agency understands precisely how to identify the needs and requirements of their client. As a result, our evaluation process delves into the processes and strategies used specifically to identify the needs of the client which will most certainly impact the overall quality of the local SEO campaign being produced. It is important to take into consideration how much research your potential SEO company performs on you prior to hiring.
Both the Staff and Services provided by HigherVisibility exceeded our expectations. We were not ranking high in any categories, but, they helped fix that. now many more clients say they found us on the web.
Citations and link building are key services in determining trust in the eyes of the search engines. By focusing your business’ services and branding within your local area, you can create a lofty reputation that gets noticed in searches. We’ll start by gaining reputable links and citations from high-ranking sites in your industry like Yelp or the Yellow Pages. Then, we’ll work locally to gain links from websites in your area like the favorite little bakery down the street so that Google can see that you’re connected in and relevant to your community.
It’s summertime and for many people this is a time for home improvement projects. For contractors this also means it’s high season for business. For house painters, carpet and flooring installers, roofing companies, electricians, landscapers, swimming pool contractors, siding providers, and general building contractors, this is the time of year when ranking in the top of the search results can mean the difference between substantial revenues or mediocre profits. So, read on and get some tips on how to rank best for your area and type of business.
Since I serve businesses all over the world, I had originally published my listing at the old Google Places with a 9,000 mile square radius. When Google moved to the new Places for Business format, my service area was updated to show 3,429 miles, which I’m assuming covers the United States, from Portland, Oregon where my office is.
We don’t claim to be the “the best” because that just sounds so cocky. You don’t have to be the best to be great. Before we started our SEO company in Fort Lauderdale we were using our own SEO services on our own websites. The strategies and techniques we used helped us rank keywords on page 1 of Google in some the most difficult niches. We were ranking at the top of Google for almost every product that Amazon had in their inventory. We outranked major pharmaceutical companies for their own brand names and increased revenue by millions of dollars for some of the most profitable niches online.
Companies that have not done any SEO for their own site – Google the company. Look at the results. The company should be #1 for their company name. If they are not, if they are outranked by Yelp or Facebook for their full business name, then don’t bother with them.
Claiming or creating as many business listings as you can on local listing sites such as Yelp, Yellow Pages, Super Pages, Merchant Circle, Local.com, Manta, etc. (there are literally thousands, but you can start with at least a hundred)
Safe Mode SEO’s main focus is local small business. Helping them to increase their visibility and rank in the searches. Safe Mode SEO can drive more traffic to your website by developing a SEO strategy optimized for your business. As a small business owner you probably have your hands full. Scheduling, meetings, vendors, shipping, customer service, and so much more. Developing an online presence, managing and maintaining a website, doing SEO and Local SEO may seem impossible to add to your routine.
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“Your video production of Harvey industries was really well done. The high definition video of our factories make them look even better than in person. The final product has been used in presentations and shown to many customers, potential customers, employees and other business partners.
Consumers no longer turn to the yellow pages in a phonebook when they need to find information on a business. Instead, they turn to the internet, so you need to make sure that your business is listed online in directories like Google My Business, Bing Business Listings, Yelp, Foursquare, Superpages, etc. This helps to ensure that customers are able to locate your website as well as your storefront location. Plus, these online business listings will help boost your general and local search engine rankings.
Another way to rank higher on Google Maps is to embed a Google Map on your website. Most businesses place a map on the contact page of their site. Embedding a Google Map is just another way to telling Google that your business is located where your listings says it is. Use the same address that you have on your Google My Business listing.
For On-Page SEO, Local SEO depends on having information to tie your business into its real-world searchable context. The very first thing you’ll need to get a handle on is your NAP listing. Your NAP, standing for Name Address and Phone Number needs to be featured prominently enough for a crawler to find it on each and every page, and it absolutely needs to be consistent across the web. Using a Google my Business profile is a great step, which we’ll come to in due course, but there’s something even more pressing that you’ll need to get a handle on: your Schema markup.